Dubai, Dubai, United Arab Emirates
Summary
As Head of Product at Coinshift, spearheaded the launch and growth of key Web3 financial products, securing significant TVL and expanding institutional partnerships.
Highlights
Spearheaded the launch of csUSDL stablecoin, achieving over $170M+ Total Value Locked (TVL) within 5 months through strategic institutional partnerships and market positioning.
Secured over $100M+ in high-value institutional deals and managed a $55M+ TVL Pendle integration partnership, significantly expanding platform adoption.
Grew community engagement by scaling Twitter followers to 40K+ and Discord users to 20K+ through targeted content strategy, KOL partnerships, and ad campaigns.
Initiated and launched the "Not Financial Advice" podcast, featuring 15+ top crypto founders and generating over 100K+ impressions to enhance brand visibility.
Architected the tokenomics framework, authored the SHIFT whitepaper, and successfully implemented a legally compliant Points program and public token sale.